Role: Area Sales Representative

Location: Regional (UK-based, field-based role)
Type: Full-Time / Salary: Competitive + Performance-Based Incentives

About us

At Avoncrop, we’re passionate about helping our clients achieve the best possible results in turf and amenity management. With decades of industry expertise, a trusted product portfolio, and a commitment to customer support, we pride ourselves on being a partner to professionals across golf courses, sports grounds, local authorities, racecourses, and independent schools.

We’re now looking for motivated individuals from a greenkeeping or grounds management backgroundwho are ready to take the next step in their career and transition into a sales role. If you love the turf industry, have strong connections, and enjoy helping others with their product needs, this could be the ideal opportunity.

Key Responsibilities

  • Support and advise turf professionals with the right product solutions for their needs
  • Build strong, long-term relationships with customers across your region
  • Develop your technical product knowledge through in-house training and hands-on experience
  • Work closely with our internal team to help deliver regional sales targets
  • Stay connected to developments in the industry and represent the Avoncrop brand with professionalism

Ideal Candidate Profile

We’re looking for someone with a practical background and the ambition to build a career in technical sales:

  • Minimum 4 years’ experience in greenkeeping, groundskeeping, or another turf management role
  • A strong network of industry contacts and peers
  • Passion for sport and a deep understanding of the standards required in turf performance
  • Confident communicator with a natural ability to engage others
  • Eager to learn, develop, and grow in a commercial role
  • Positive attitude, team-focused, and self-motivated
  • Must be comfortable travelling across your region and working independently

Why Join Avoncrop?

This is a great opportunity to take your knowledge of the turf industry and turn it into a rewarding sales career. At Avoncrop, we offer:

  • Full training and mentoring to support your transition into sales
  • Competitive base salary plus performance-related bonuses
  • Company Vehicle
  • Pension scheme
  • Healthcare
  • Supportive and experienced team environment
  • Ongoing career development opportunities
  • The chance to stay connected to the industry you love – while building a new professional path
  • BIGGA/GMA membership

Apply Now

If you’re ready to bring your turf expertise into a new challenge and grow your career in sales, we’d love to hear from you.

Please send your CV and a short cover letter to:: recruitment@avoncrop-amenity.com

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